Lady Petrova

“Created by Petrova Hammond, Lady Petrova is a label that has evolved into a coveted and intrinsic part of the Melbourne fashion market. As described by Kristy Hinze, Petrova’s designs are “Beautiful, bright & breathtaking, a very distinctive style that makes you stand out from the crowd.”

Her clothes provide that bit of luxury that every girl craves. With their distinctive mixture of the ethereal and fashion forward edginess, they are beautiful to look at, and easy to wear.

Targeting an audience who love life and dressing up, Lady Petrova is stocked throughout selected boutiques throughout Australia and in their own flagship store in Flinders Lane Melbourne.”


Lady Petrova’s Charity of Choice:
Cancer Council Victoria

Why did you choose this charity/what does it mean to you?
My father who was also a fashion designer died of skin cancer when I was 6 years old.